Our Campaign

What we strive for…



We are committed to human rights and good ethical practice through multimedia content. Our aim is to empower vulnerable and seldom-heard groups of people within the community to produce content and be part of an international media organisation. We equip contributors with employable skills as well as, boosting confidence by seeing their own work published and produced.
Verita magazine is also a strong platform for local businesses and community groups that have a story to tell, a view to share or those whom are simply searching for people to employ.

The Starting Point of Verita Magazine:

Verita Magazine was originally created by Sophie Mei Lan (link to profile page) who is a freelance journalist and human rights campaigner, she says:
“I started Verita Magazine in order to show how positive the media can be. Verita combines my passion for good quality journalism with my ambition to campaign for human rights issues.
“The Verita team provides a glossy-style magazine that explores and campaigns for human rights across the globe as well as, sharing stories from our own area and experiences.”
2012 will see Verita Magazine backing individual campaigns in order to profile, promote and support charitable organisations to raise awareness of topical causes.

Impact of Our campaign:

- We are one of the selected projects to feature in O2’s new national advertising campaign.
- We have been linked up to the online version of local newspapers, which receives four million hits per month.
- We have and maintain strong links with local charities as a magazine and as individuals (including; City Hearts, Mind, Alzheimer’s Society, LGBT, Girl guiding UK and Marie Curie)
- We now have over 35 regular contributors
- We won Amnesty International Human Rights Media Award for our exclusive article on ‘Sex Trafficking: A Family Affair’
- We won Hearing Unheard Voices: Successful Partnerships Award at St James’ Palace.
- We have linked up with various local festivals and campaigns such as, Olympics 2012, Change4Life and Off The Shelf Festival of reading & writing and Sheffield’s Doc/Fest.